Market Share Sepeda Motor Di Indonesia
Indonesia has the fourth largest population in the world, and with a growing middle class, the demand for motorcycles has risen significantly. In fact, motorcycles are the primary mode of transportation in Indonesia, and the country is the third largest motorcycle market in the world, behind India and China.
Overview of the Indonesian motorcycle market
The Indonesian motorcycle market is highly fragmented, with a large number of players competing for market share. The big players in the market include Honda, Yamaha, Suzuki, and Kawasaki. There are also several smaller players such as TVS, KTM and Bajaj. In total, there are over 50 motorcycle manufacturers in Indonesia, producing around 7.9 million units annually.
The demand for motorcycles in Indonesia is driven by a number of factors including the country's large population, the high cost of cars, and the lack of public transportation infrastructure. Motorcycles are a more affordable and convenient mode of transportation, especially in urban areas where traffic congestion is a major problem.
There are several categories of motorcycles in Indonesia including underbone, sport, matic and trail. Underbone motorcycles are the most popular category, accounting for around 80% of the total market share. These motorcycles are lightweight and designed for short distance rides, making them ideal for commuting in crowded cities.
Major players and their market share
Honda is the leading player in the Indonesian motorcycle market, with a market share of around 60%. The company has a strong brand presence in Indonesia and offers a wide range of motorcycles to cater to different segments of the market. Yamaha is the second largest player with a market share of around 30%. The company has a strong focus on sport motorcycles and has a loyal following in Indonesia.
Suzuki and Kawasaki are the other major players in the market, with market shares of around 5% and 3% respectively. Suzuki has a strong focus on underbone motorcycles, while Kawasaki has a strong focus on sport motorcycles.
Impact of COVID-19 on the motorcycle market in Indonesia
The COVID-19 pandemic has had a significant impact on the Indonesian motorcycle market. The government's measures to control the spread of the virus, including social distancing and lockdowns, have resulted in a drop in demand for motorcycles. In the first half of 2020, motorcycle sales in Indonesia fell by around 30% compared to the same period in 2019.
Despite the drop in sales, the major players in the market have continued to invest in their businesses. Honda, for instance, has announced plans to set up a new motorcycle factory in Indonesia, while Yamaha is investing in research and development to improve the performance of its motorcycles.
The future of the Indonesian motorcycle market
The Indonesian motorcycle market is expected to continue to grow in the coming years. The rising middle class, urbanization, and increasing demand for affordable transportation are all factors that will drive the growth of the market. In addition, the government's investment in infrastructure, such as the construction of highways and toll roads, will improve the accessibility of motorcycles in the country.
The major players in the market are also expected to continue to invest in their businesses. Honda, Yamaha, Suzuki, and Kawasaki are all expected to introduce new models to cater to the changing needs of the market. In addition, the companies are expected to invest in technology and innovation to improve the performance and safety of their motorcycles.
Conclusion
The Indonesian motorcycle market is a highly competitive market with numerous players competing for market share. The demand for motorcycles in Indonesia is driven by a number of factors including the country's large population, the high cost of cars, and the lack of public transportation infrastructure.
The major players in the market are Honda, Yamaha, Suzuki and Kawasaki, with Honda being the dominant player with a market share of around 60%. The COVID-19 pandemic has had a significant impact on the market, but the market is expected to continue to grow in the coming years driven by rising middle class, urbanization and increasing demand for affordable transportation.
